Join Manulife as a Media Analytics Analyst and take charge of marketing campaign insights. Utilize your analytical skills to create impactful recommendations and support our digital transformation.
In this role, you will contribute to the Centre of Excellence for Global Digital Marketing. Collaborating with a global team, you will analyze data to inform marketing strategies and generate leads. Your expertise in digital media and analytics tools, including Adobe Analytics and Google Marketing Platform, is essential for crafting actionable insights.
Key Responsibilities:
• Produce high-quality reports and visualizations for stakeholders
• Advise media execution teams based on data analysis
• Apply statistical techniques for in-depth analysis
• Develop end-to-end reporting strategies with the Media Analytics Manager
• Lead relevant analysis initiatives to address business needs
Requirements:
• 3+ years experience in media analytics or digital marketing
• Skil...