• To provide technical leadership in the design, development, and implementation of MarTech and AdTech solutions that meet business needs.
• Define, implement, and own the Martech strategy, roadmap and integrations (leveraging best practices).
• Improve ROI/KPI performance by leveraging marketing automation and personalization technology solutions.
• Drive cross-functional collaboration between product, engineering, analytics and content discovery teams, aiming to deliver cohesive and personalised communications and customer journeys against business objectives.

Key Performance Objectives

• Provide technical leadership and drive innovation in the development and implementation of MarTech and AdTech solutions.
• Design and implement MarTech and AdTech roadmap, aligning with business requirements, industry standards, and best practices.
• Maintain and improve existing Martech and Adtech platforms and solutions; Drive e...