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Marketing Sr Analyst - Customer Data Activation

Company

Lowe's

Location

Mooresville, United States

Type

Full-time

**Do your Best Work in Mooresville**

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

**YOUR IMPACT**
The Sr Marketing Analyst of Customer Data Activation, reporting to the Sr Manager of Customer Data Activation, will participate in the development of strategic customer playbooks inclusive of audience sizing opportunities. This role will contribute to highly strategic bodies of work to identify and codify key audience cohorts and journeys. They will perform analysis on customer segments for the strategy team to develop Go-to-Market activation plans around. They are responsible for the target audience design (1P/2P/3P), tactical build, and syndication to activation platforms. They will continuously optimize to help deliver access, focus...

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