Responsibilities

• Lead Marketing Strategy: develop and execute comprehensive marketing plans that amplify the Gingersnaps brand, drive sales, and increase customer engagement.
• Market Research & Trend Analysis: stay ahead of the curve by conducting market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns.
• Creative Campaign Development: collaborate with our creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.
• Digital Marketing Excellence: manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.
• Data-Driven Decisions: use analytics tools to track campaign performance, assess ROI, and provide actionable insights to co...