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Marketing Manager - Spa & Wellness

Company

MSpa

Location

Bangkok, Thailand

Type

Full-time

Job Description

The Marketing & Communications Manager is the primary execution lead for mSpa’s global digital presence and brand visibility. Reporting to the Commercial Director, you are responsible for ensuring that all marketing interventions translate into high-yield revenue drivers across the portfolio. This role requires a data-driven specialist who can turn digital performance metrics into tangible business growth.

1. Revenue-Driven Marketing & Volume Optimization

  • Revenue Growth Execution: Lead marketing interventions specifically designed to maximize the top-line, ensuring wellness is positioned as a high-margin business driver.
  • Dual-Volume Strategy: Implement marketing campaigns that support a balanced mix of long-stay medical/healing guests and short-stay gateway wellness seekers to ensure consistent occupancy.
  • Wellness Guest Mix: Execute targeted digital strategies to aggressively grow the percen...
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