The Marketing Manager is responsible for leading and executing data-driven digital marketing strategies aimed at increasing brand awareness, driving customer engagement, and boosting sales across online and physical retail channels. This role is critical in bridging eCommerce initiatives with in-store promotions to deliver a seamless and compelling customer experience.
- Develop and execute end-to-end digital marketing campaigns across multiple channels, including social media, email, SEO/SEM, and digital advertising.
- Manage and optimize eCommerce platforms (e.g., Shopee, Lazada, Zalora, TikTok Shop) with a focus on conversion rate improvement, digital merchandising, and performance marketing.
- Collaborate with sales, retail operations, and merchandising teams to ensure alignment on promotions, product launches, and branding across all consumer touchpoints.
- Analyze campaign performance, sales trends, and customer behavior using digital ana...