Strategy & Planning
Develop and execute the retail marketing strategy aligned to commercial and brand objectives
Plan and manage annual and seasonal marketing calendars across all channels
Drive customer acquisition, retention, and footfall growth across physical stores and online platforms
Align marketing initiatives with merchandising, buying, and sales teams Campaign Management
Lead end-to-end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives)
Manage ATL, BTL, and digital campaigns to drive traffic and conversion
Coordinate in-store activations, POS, visual merchandising support, and experiential marketing
Ensure consistent brand messaging across all customer touchpoints Digital & Performance Marketing
Oversee digital channels including paid media, social media, email marketing, and website content
Analyse campaign performa...