Role Overview

The Marketing Manager will own marketing strategy and planning for BigBadBikes and 6–8 priority partner brands, and will be accountable for outcomes across all marketing channels. This is not a purely executional role — the expectation is that the manager sets direction, builds the system, and manages delivery through a combination of external freelancers, brand partner resources, and MDF-funded activities, rather than executing every channel single-handedly. You will report directly to the founder/leadership team and will play a central role in shaping BigBadBikes’ brand presence in India.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and own the annual marketing strategy and rolling 90-day activity plan for BigBadBikes and the priority brand portfolio.