Marketing Planning-

• Prepare marketing & branding objectives - increase in brand awareness and lead generation

• Analyse market trends and recommend changes to marketing strategies based on consumer trends and activities of competitors. Come up with new out of the box ideas for marketing & branding campaigns, adjusting the marketing plan if necessary

• Prepare marketing plan including 360 degree marketing activities, sales promotions & creating a calendar of campaigns

• Develop marketing budgets in line with company guidelines

Lead Generation through digital-

· Planning digital marketing campaigns, including organic website enquiries, SEO/SEM, display advertising for lead generation

Identification of and planning campaigns on other digital channels like remarketing, intent marketing, programmatic, influencer marketing, community building

· Measuring and reporting on the performance of all digital marketing camp...