Campaign Execution: Hands-on management, optimization, and scaling of paid media campaigns across Meta Ads, TikTok Ads and Google Ads
Localized Messaging: Translate complex financial products into simple, high-converting ad creatives and copy (English, Bahasa & Chinese) that resonate with everyday Malaysian car owners (e.g., lower monthly instalments, smart cash-out)
Full-Funnel Optimization: Own the user journey from ad impression to lead submission. Design, test, and tweak landing pages and lead forms to maximize conversion rates (CVR)
Lead Quality Control: Implement qualification logic within forms to filter out low-quality leads, ensuring our pipeline is filled with high-intent, contactable prospects
Sales Alignment: Work closely with the internal telesales team to review lead quality daily, tighten the feedback loop, and continuously improve the fi...
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