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Marketing Manager (Global)

Company

NASTY Holding

Location

petaling jaya, Malaysia

Type

Full-time

We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.

The Role

As Marketing Manager , youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.

What Youll Do

Define GTM strategies for new product launches and brand campaigns.

Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.

Deliver integrated campaigns across offline, digital, and community platforms.

2. Trade Marketing & Retail Activation

Own the annual/seasonal trade activation calendar.

Develop POSM plans, merchandising strategies...

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