Job Overview

The Marketing Manager manages a team of marketing professionals, ensuring all campaigns are executed on time and within budget, and monitoring the performance of ongoing campaigns to identify areas for improvement. This job identifies new opportunities to promote and market products/services to the target audience to increase awareness, engagement on owned social media channels, website traffic and maximise lead generation.

Key Responsibilities

• Plan and oversee the execution of all digital marketing initiatives, including SEO/SEM, email marketing, PPC advertising, and social media marketing.
• Ensure all marketing deliverables follow brand guidelines and have the proper angle and tone of voice.
• Monitor the performance of ongoing marketing campaigns, performing A/B and multivariate testing, and optimizing the campaigns to maximize conversions.
• Identify digital marketing traffic opportunities to grow sales a...