Roles & Responsibilities

• Brand and Project Identity
  • Develop and manage the brand's overall identity and project-specific branding.
  • Ensure consistent communication across print, digital, and events.
• Budget Management
  • Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals.
  • Track ROI for offline and integrated campaigns.
• Market Research and Collaboration
  • Monitor market trends, customer preferences, and competitor activities.
  • Collaborate with the sales team to gather insights and refine promotional strategies.
• Media Buying and Partnerships
  • Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact.
  • Manage vendor negotiations and relationships to ensure cost-effectiveness and timel...