The Marketing Manager Exhibitions is responsible for planning, developing, and executing integrated marketing strategies to drive attendance, exhibitor acquisition, and brand visibility for exhibitions and trade shows.
Responsibilities - Build strong strategic marketing—develop and implement comprehensive marketing plans aligned with event objectives.
- Define target audiences including visitors, exhibitors, and partners.
- Position the exhibition effectively within the market to achieve attendance and revenue targets.
- Conduct market research, competitor analysis, and audience insights to refine strategies.
- Plan and execute multi-channel marketing campaigns (digital, email, social media, PR, content marketing, and paid advertising).
- Oversee campaign timelines, budgets, and performance tracking.
- Collaborate with sales teams to support exhibitor acquisition campaigns.
- Manage website content, SEO, and landing p...