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Marketing Manager

Company

Redington

Location

city, united arab emirates, United Arab Emirates

Type

FULLTIME

Job DescriptionThe candidate will be responsible for managing Dell’s overall customer experience in UAE to build Dell’s perception as a premium PC brand in the country. The scope of the role will include:
  • Brand Advocate Management: Recruitment, training and performance management of Dell brand advocates in the country
  • POS Management: Standardize planograms in the market, deployment and maintenance of planograms as per guidelines to build a premium positioning for Dell
  • Quarterly Brand campaigns & Demand Gen with retailer: Drive quarterly national campaigns for the brand. Plan quarterly marketing plans with managed retail and ensure execution of the plan as per guidelines. Build campaign user journeys to drive a consistent message across all formats for the brand.
  • Customer Experience Monitoring: Monitor customer experience through mystery audits in retail and digital visual merchandising quarterly
  • Budget Management: Manage country marketin...
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