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Marketing Manager

Company

The Focus Group

Location

Cape Town, South Africa

Type

Full Time

Role Overview


The Marketing Manager will be responsible for the strategic planning, execution, and management of all onsite marketing, brand, public relations, and communication initiatives. The role requires a strong commercial marketer who can drive brand awareness, foot traffic, revenue growth, and stakeholder engagement while managing a marketing team, agencies, and budgets.


Key Responsibilities


Marketing Strategy & Budget Management



  • Develop and implement an annual, results-driven marketing strategy aligned with business objectives

  • Compile and manage the annual marketing budget, ensuring cost-effective execution

  • Monitor marketing spend, control costs, and report on ROI and campaign effectiveness

  • Deliver regular and ad hoc marketing performance reports to management


Brand Management & Advertising

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