Purpose:

To manage the marketing function of the relevant mall / malls. Focus on the development and execution of the marketing strategy with results driven / return on investment focused marketing. The role reports directly to centre management.

Main duties and responsibilities:

Summary of duties below:

Marketing Strategy:

• Develop and execute the malls marketing strategy
• Include input and support from centre and portfolio management and regional and head of retail marketing
• Secure approval from portfolio and asset management

Campaign Plans and Strategy Execution:

• Develop and present campaign plans
• Include input and support from centre management and regional and head of retail marketing
• Include measurable KPI’s and provide post campaign reports (results v objectives)
• Include sponsorship targets as key KPI

Digital Strategy: