The Marketing Manager is a team player to effectively create strategy for Shalina brands to establish TOM (Top of the Mind) brand identity at customer/consumer level in a profitable manner.
Key deliverables:
Plan and execute marketing strategies of the assigned brands.Plan and implement ATL (Radio advert, OOH, TroTro branding) & BTL such as promotional activities, print advertisements, events, point-of-sales marketing etc.Assist in creating & monitoring product advertising & brand assets.Provide regional insights for marketing asset development.Liaise with Media houses, media partners and vendors for asset development & deployment.Co-work with sales team for promotional mechanism, special offers, in-store display and POS materials.Conducting market research and analysis to evaluate trends, brand awareness and competition ventures.Initiate and control surveys to assess ...