Lead impactful marketing initiatives at Innovation Factory's Hamilton office. As Marketing Manager, you'll drive brand storytelling across all channels while optimizing team performance and strategies.
This role is ideal for a seasoned marketing professional with 3-5 years of experience in managing cross-channel marketing functions. You'll build and execute the annual marketing plan, set KPIs, and lead campaigns for brands including iF, CITM, and Synapse. In addition, you’ll ensure compliance with Canadian legislation and contribute to the development of the organization’s brand and growth strategies.
Key Responsibilities:
• Develop and oversee annual marketing strategies for all iF brands
• Set and monitor KPIs related to client acquisition and brand awareness
• Lead comprehensive marketing campaigns across multiple channels
• Manage and allocate the marketing budget effectively
• Ensure compliance with relevant Canadian marketing standards
Requirements:
• 3...