Drive marketing innovation with Sun Life Global Investments as the Head of Marketing. Define strategies for retail and institutional channels to enhance client experiences and engagement.
In this pivotal leadership role, you will report directly to the President and shape marketing strategies across both retail and institutional arenas at Sun Life Global Investments. You will be responsible for advisor acquisition, digital transformation, and personalizing client interactions while focusing on enterprise-wide impact.
Key Responsibilities:
• Define and execute integrated marketing strategies across channels
• Lead commercialization for a comprehensive product suite
• Drive multi-channel advisor acquisition and retention strategies
• Design end-to-end client journey maps across lifecycle stages
• Own digital strategy across various platforms and channels
Requirements:
• 12+ years in marketing within asset or wealth management
• Expertise in digital engagemen...