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Marketing Lead - Soda Stream

Company

PepsiCo

Location

South Korea, South Korea

Type

FULL_TIME

Overview

The Marketing Lead (Soda Stream) is a critical Marketing role to ensure SodaStream Korea is set up right for long-term success by defining short and long-term Brand & Marketing Strategy that includes Innovation Strategy, leading Excellent Execution in On & Off-line brand activations and establishing the Brand’s identity among the Korean consumers and constantly increasing Consumer-Life-Time-Value (CLTV) through our brand and categories


Responsibilities

You will be responsible for:

  • Brand & Marketing Strategy development – Develop and implement SodaStream Korea’s Brand & Marketing Strategy to drive brand awareness, House Hold penetration, Sales with clear focus on increasing CLTV(Consumer-Life-Time-Value)
  • Brand Building & Consumer Engagement – Lead all aspects of Branding, PR, Digital marketing and On & Off-line Campaigns
  • E-commerce & Retail Growth – Work closely with DTC/E-commerce and Sales to ...

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