Company: 1011 United Overseas Bank Ltd
About the Department UOB Group Wholesale Banking & Markets Marketing (GWMM) is the central marketing function for Group Wholesale Banking (GWB) and Global Markets (GM). It collaborates across business functions to develop marketing strategies and plans, supporting business goals and initiatives.
Responsibilities - Support the development and implementation of marketing plans encompassing paid, owned, earned, social channels and events to promote Group SME Banking and Group Commercial Banking.
- Draft and edit copy independently (ATL, BTL, digital, eDMs, social, branch/ambient, sales tools, events, content, strategic media communications and corporate gift channels) adhering to UOB’s Corporate Identity Guidelines.
- Drive assigned projects and collaborate with stakeholders such as Product and Portfolio Managers, Sales, Operations, Legal and Compliance to plan and implement marketing programmes that ge...