THE POSITION The Marketing Head leads the translation and execution of the ROPU Therapeutic Area (TA) / Survodutide and brand strategy in alignment with the global TA strategy and within the framework of Integrated Brand Planning. This role is critical in achieving growth and profitability targets across the ASKAN region.
Tasks & Responsibilities Strategy Development - Translate global TA strategy into actionable ROPU plans.
- Develop and execute ROPU brand and TA strategies within the Integrated Brand Planning framework.
- Influence global TA/brand strategy development by providing ASKAN-specific market, competitor, and customer insights.
Driving Business Results Business Planning - Contribute to the Long-Term Forecast (LTF) and Outlook processes by providing sales and investment planning for assigned brands/TAs.
- Develop LTF proposals covering Sales, Direct Promotion, and Field Force F...