1. Integrated 360° Marketing Execution

· Support the planning and execution of integrated marketing campaigns across online and offline channels.

· Coordinate seasonal campaigns, product launches, retail animations, and key brand moments to ensure consistency across all consumer touchpoints.

· Work closely with internal teams, principals, landlords, retail partners, and external agencies to ensure timely and effective campaign rollouts.

· Translate global brand directions into locally relevant campaigns that resonate with target audiences and market needs.

2. E-Commerce & Digital Marketing

· Support marketing activities for escentials e-commerce platforms and digital channels.

· Coordinate homepage updates, campaign assets, landing pages, product storytelling, promotional mechanics, and online exclusives.

· Partner closely with e-commerce teams to drive traffic, conversion, average order value, and customer retentio...