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Marketing Executive

Company

Zentiva Group, a.s.

Location

Guildford, United Kingdom

Type

Full time

POSITION PURPOSE

The Marketing Executive will work closely with the Head of Hospitals and Specialty to support the development and implementation of marketing activities across Zentiva UK’s product portfolio. The role exists to strengthen the local marketing focus on the VAM and specialty portfolio, increase ownership of marketing activities within the UK affiliate, and support sustainable portfolio growth through compliant, omnichannel marketing execution.

KEY RESPONSIBILITIES AND DUTIES

  • Work alongside the Head of Hospitals and Specialty to develop and implement an aligned omnichannel marketing and marcomms strategy for Zentiva’s UK portfolio, including VAM, branded generics, OTC and hospital products.
  • Manage and implement digital marketing platforms (Zentrix and OCE), including website and intranet content to support both external and internal communications.
  • Lead external communications and conference strategy,...
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