CHIEF MARKETING OFFICER

Location: Hanoi
Salary: Negotiable

Role Objective

Lead the marketing function to deliver revenue growth by achieving sales targets within the approved budget, while maintaining or exceeding standard SaaS industry conversion benchmarks.

Key Responsibilities

• Establish and standardize marketing frameworks, including processes, policies, guidelines, and shared tools to ensure consistency and optimize performance across all activities.
• Continuously explore and analyze emerging marketing trends (channels, content strategies, tools, and technologies), and drive knowledge sharing within the team.
• Collaborate in building and executing marketing strategies tailored to different customer segments and business goals.
• Design, manage, and optimize the end-to-end customer journey to enhance user experience and conversion rates.
• Monitor, evalua...