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Marketing Director, Male Grooming

Company

Philips

Location

Shanghai, China

Type

Full time

JOB DESCRIPTION

Job Title

Marketing Director, Male Grooming

Job Description

Your role:

  • Responsible for guiding the development and implementation of marketing strategies and plans based on strong consumer/ customers/ people insights, enhancing our brand preference and driving consumer centric culture.
  • Puts consumer and customer at the center, via thorough understanding of local/Regional needs and insights at customer and consumer level to impact Regional plans.
  • Partner with RBUs, develops and reviews the activation of the (Regional) Marketing Plan and integrates marketing cadence and launch / NPI process across the region and ensures strategy and execution are synchronized.
  • Lead a group of experts in CMI, CRM, Medial, Social to works closely with cross-functional teams to offer strategic inputs throughout the integrated planning cycle, ensuring that long-term planning is comprehensive and aligns with busine...
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