Your newpany
A leading consultancy is seeking a Senior MMM/Marketing Effectiveness expert to join their growing London team. Operating across major international markets, the organisation partners with major brands to deliver data‑driven marketing effectiveness, customer analytics, and AI‑powered decisioning. With strong values, a collaborative culture, and a reputation for innovation, this is an excellent opportunity to step into a high‑impact role within a well‑established, mission‑driven environment.
Your new role
As a Senior Data Scientist specialising in Marketing Mix Modelling and Marketing Effectiveness, you will lead the delivery of end‑to‑end marketing effectiveness programmes for global clients across various sectors.
Key responsibilities:

Own full MMM project cycles — from data strategy and modelling to insights, activation, and client rmendations.

Apply econometrics, regression, Bayesian methods, and machine learning to large,...