Responsibilities 1. Campaign Development & Strategy
Conceptualize and develop end-to-end marketing campaigns aligned with business objectives for product/service acquisition and usage within CBG Singapore.
Contribute to the overall marketing campaign strategy by identifying opportunities for effective customer engagement and conversion.
Integrate consumer insights and communication guidelines into campaign development.
2. Creative Asset Production
Responsible for the development and production of creative assets for ATL and BTL channels, including digital advertisements, digital banners, social media content, out-of-home media, and other marketing collaterals.
Ensure all creative materials adhere to branding standards and relevant advertising guidelines.
Utilize creative resource libraries for graphic, web, and templates to support asset creation.
3. Copywriting
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