Position Summary Responsible for building marketing, client & communication strategies of Piaget in SEAO region supporting business objectives as well as long-term brand building Overseeing 5 key Client Engagement touchpoints: Communication (media & PR), Events, Visual Merchandising, Client & Ebusiness. Key missions includes: developing Marketing campaigns leveraging competitive analysis & market intelligence, maximising communications investments with a specific focus on digital channels, developing client experiences to drive recruitment and retention, accelerating ecommerce, strengthening product strategic development, while ensuring close monitoring of A&P budgets.
Key Responsibilities Brand and Categories Strategy: Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the SEAO market. Ensure brand consistency across all marketing and communication channels. Collaborate with the product ...