Support marketing automation efforts, including acting as the Adobe Campaign administrator and primary user of the tool
Builds and optimizes our digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel
Oversees multichannel marketing programs (email, SMS, direct mail), including working collaboratively on creative development, list management and segmentation strategies, cadence, testing, journey mapping, execution, tracking and optimization.
Works closely with the stakeholders to support the Adobe Campaign infrastructure and architecture.
Stays up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement
Standardizes and optimizes marketing automation processes and QA procedures to ensure flawless delivery of campaign...
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