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Marketing_Brand Marketing Manager

Company

Red Bull

Location

Taipei City, Taiwan

Type

FULL_TIME

The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Works closely with the Head of Brand to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • Transforms complex data into compelling, actionable insights and ensures they are integrated into robust brand strategies and execution plans. Actively monitors brand and product perception across social media, with a dedicated focus on the younger target segments to identify emerging trends. Leads the development of creative ideas and tactical plans that directly address identified consumer needs and market opportunities.
    ...

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