About The Opportunity

• Own the marketing and brand plan for a diverse tourism portfolio (e.g., flagship experiences, emerging products, and awareness‑building priorities)
• Act as the marketing voice for the tourism business unit, partnering closely with operational leaders and senior stakeholders
• Drive integrated brand marketing across channels (social, content‑led EDM, and traditional media like OOH/radio/print), partnering with digital/performance, creative, PR/partnerships and trade teams
• Lead strategy and delivery: shaping creative direction while staying hands‑on with campaigns, content and copy when needed
• Work with a distributed team and stakeholders across multiple sites (face‑to‑face connection is key)
• Manage a small team across earned/content and campaign support, lifting consistency and capability
• You’ll be out and about building relationships, spending time on‑site as needed, and comfortable wit...