In-depth knowledge of biddable channels, including but not limited to PPC/ Display/ Social Media.
To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/ project.
To set up, optimize, implement campaigns across the accounts in line with the corporate/campaign goals and objectives.
To manage budgets in line with the target KPIs and strategies
To measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behavior.
To carry out regular optimization for a number of assigned ongoing accounts, ensuring the efficient day-to-day management of the campaigns.
To produce regular reports containing i...