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Marketing Automation Specialist

Company

Robert Half The Creative Group

Location

New York, United States

Type

Full-time

Description We are looking for an experienced Marketing Automation Specialist to lead and optimize marketing operations for our organization. This long-term contract position is based in New York, New York, and offers the opportunity to take ownership of marketing automation systems, workflows, and reporting frameworks. Ideal candidates will have a proven ability to operate independently and drive measurable results in a fast-paced environment.

Responsibilities:
• Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems.
• Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency.
• Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms.
• Collaborate with technology teams to optimize and expand the marketing infrastructure.
• Oversee the entire campaign execution framework, including i...

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