ZigZag is looking for a Marketing Automation Specialist to join our team! 

*Hybrid Setup: 3 days onsite, 2 days work from home 
*Office Location: Ortigas, Pasig City 

As the Marketing Automation Specialist, you will be responsible for the end-to-end execution of automated customer lifecycles and personalised marketing campaigns. You will bridge the gap between creative strategy and technical execution, using data to deliver the right message to the right customer at the right time. Your work will directly impact customer retention, frequency, and the success of our digital transformation.

Key Responsibilities:

Technical Execution & ArchitectureJourney Mapping: Design and deploy complex, multi-touchpoint journeys inJourney Builder, covering lifecycle stages from onboarding to win-backs and macro events (Toy Sale, Black Friday, Christmas).Dynamic Personalisation: Scaled 1:1 and 1:many customer journeys, product recommendations, and i...