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Marketing Automation Specialist

Company

Robert Half The Creative Group

Location

Charlotte, United States

Type

Full-time

Description
We are actively seeking experienced Marketing Automation professionals to join our talent network for upcoming contract opportunities. These roles support a variety of clients across industries and focus on executing and optimizing automated marketing campaigns that drive engagement, lead generation, and customer retention.

What You’ll Do

+ Build, execute, and optimize automated marketing campaigns across email, SMS, and digital channels

+ Manage and maintain marketing automation platforms such as HubSpot, Marketo, Pardot, or similar

+ Develop lead nurturing workflows, segmentation strategies, and personalized customer journeys

+ Partner with marketing, sales, and creative teams to align campaign execution and messaging

+ Analyze campaign performance and provide insights to improve engagement and conversion rates

+ Maintain data integrity, list management, and compliance with email marketing regulations
...

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