Role Overview:

As a key member of the Marketing Operations team, and reporting to the Director of Marketing Operations, this role is responsible for owning and optimizing our marketing automation and CRM ecosystem, with a focus on Marketo and Salesforce. The primary goal is to drive scalable, high-quality campaign execution and ensure an efficient lead lifecycle that directly contributes to pipeline growth. This individual will play a central role in aligning Marketing and Sales systems, improving data integrity, and enabling accurate performance measurement across the funnel.

About the role:

Build, QA, and launch multi-channel marketing campaigns including email, landing pages, forms, and nurture programs

Partner closely with Demand Generation teams to operationalize campaigns and initiatives

Maintain and improve data quality, segmentation strategies, and database governance stan...