Purpose:

• Responsible for all Marketing activities including Market Research, Planning & Pricing, Marketing Communications, Brand/Product Marketing & Launch, Channel, Segment Marketing and E-Commerce.


Scope:
General:
• Uses best practices and knowledge of internal or external business issues to improve products or services

• Acts as a resource for colleagues with less experience

• Requires in-depth knowledge and experience

• Decisions guided by policies, procedures and business plan

• Generally domestic scope/accountability