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Marketing - Assistant Planning Manager

Company

Lloyds Banking Group

Location

Edinburgh, United Kingdom

Type

Full time

Description

  • Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.

  • Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.

  • Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.

  • Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.

  • Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning.

  • Innovate...

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