Campaign Management, Marketing, Project Management
Adobe, Workfront, CJA, Smartsheet, and Microsoft Office
- Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
- Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content)
- Creates communication through the eyes of the customer developing holistic experiences and meaningful touch-points
- Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.)
- Use communication to mitigate risks through crisis management, constituent engagement, and customer service
- Responsible for developing, implementing and evaluating marketing strategies and plans that drive member engagement...