What you will do:

As a Marketing Analytics Lead, you are accountable for how marketing tracking, attribution, and measurement are designed, implemented, and trusted at Maxon. This role sits at the intersection of Marketing, Finance, Engineering, and Analytics, setting direction and standards so performance, ROI, and experimentation can be evaluated consistently and with confidence across channels.

Marketing Tracking and Instrumentation

• Own end-to-end marketing tracking across web and marketing channels.
• Define tracking standards, event taxonomies, and conversion definitions.
• Ensure tracking remains correct as campaigns, funnels, and products change.
• Provide clear requirements and oversight for tracking implementations.
• Act as the final point of accountability for tracking coverage and correctness.

Funnels, Measurement, and Attribution

• Define how marketing performance is measured from imp...