Job Title

Market Insights & Analytics Lead – JAPAC

Job Description

Job title: Market Insights & Analytics Lead – JAPAC

Your role:

• Conduct complex insights & analytics projects and initiatives within the MI&A CoE guidance and BU/Regional priorities on Commercial, Competitor & Marketing Insights & Analytics, Customer/Consumer (PH)/Shopper (PH) insights, Customer/Consumer (PH) Segmentation, Fore-sighting, Brand, Communication, Proposition, and customer experience feedback insights.
• Identify opportunities to drive a superior customer/consumer (PH)/shopper (PH) experience for LTV, performance and growth.
• Lead & execute insight projects, presenting results with impact, influencing decision making and driving follow‑through with teams while managing and prioritizing budget within scope for maximum impact.
• Define drivers for growth through advanced analytics on marketing, competitor, customer ...