JOB PURPOSE

· Responsible to lead a series of product & develop an integrated marketing plan and deliver the same in required timelines in sync with Product and Marketing Objectives.

KEY RESPONSIBILITIES

• Understanding of TG and Developing New Product Launch Strategy for the concerned Category
• Work on Market Analysis, competition mapping, consumer insights, Product Positioning &customer segmentation to develop Product Value Proposition and output Key Messaging
• Create innovative strategies & input creative thoughts for campaigns that drive awareness, engagement, and product adoption
• Develop Integrated Marketing Communication plan with timelines and key responsibilities with 360 degree focus on ATL, BTL, Digital & Retail
• Partner with cross functional teams like Product, Research, Brand, Media, digital, sales, retail Ecommerce to deliver New Product Launch & GTM strategy,