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In this role, you will:
Marketing Program Development: With Senior Manager, sets and refines annual and quarterly marketing plans for assigned portfolio.
Collaborates closely with Marketing’s delivery groups to plan and execute customer driven action plans and marketing programs.
Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Collaborates with various cross-functional groups to plan and execute Bank-wide level action plans and marketing programs.
Acquire, analyze, and leverage insights drawn from market research and data analysis, to deliver customer-centric strategies and establish the strategic direction of benefit-led campaign briefs.
Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and partici...