Job Summary

To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

General Responsibilities

• To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
• Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
• To ensure optimum balance between various marketing activities:
  • Brand building exercises (Conference, roadshow, CME, RTD and product launches, etc.)
  • Education (inter...