1. Role Overview (Position Summary)

Manager - Sales Force Effectiveness (SFE) & Project Management is responsible for driving sales force effectiveness, performance analytics, SFA/CRM optimization, and execution of strategic commercial projects. The role combines strong analytical capabilities with project management expertise to support business growth, operational excellence.

1. Overall Job Responsibilities

Sales Force Effectiveness (SFE)

• Design, implement, and monitor sales force effectiveness frameworks to improve field force productivity and business performance.
• Develop and maintain sales dashboards, KPIs and performance tracking mechanisms.
• Analyze trends, market dynamics, prescription data, and customer coverage effectiveness.
• Manage CRM systems and ensure effective utilization by field teams.