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Manager, Member Marketing & Sales Support

Company

BlueCross BlueShield of North Carolina

Location

Hybrid Flex, United States

Type

Full-time

**Job Description**

The Manager, Member Marketing & Sales Support is responsible for planning and executing member-facing marketing programs that drive onboarding, engagement, retention, and healthcare program adoption, while also delivering marketing support for Sales and distribution partners. This role translates strategy into action—owning day-to-day execution, performance optimization, and cross-functional coordination.

**What You’ll Do**

**Member Lifecycle Marketing**

+ Execute onboarding and re-onboarding programs that improve early engagement and reduce churn risk.
+ Manage lifecycle communications supporting engagement, satisfaction, and retention.
+ Identify friction points in member journeys and deploy targeted interventions.

**Healthcare Program & Plan Management Marketing**

+ Execute marketing support for healthcare programs and plan management initiatives.
+ Translate clinical intent into consumer-friendly mes...

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