JOB SUMMARY

Responsible for overall marketing and its profitability, and overall operations of A&P, CDD, Mar comm and PR & CC ensuring that all practices are in accordance with the company and department’s policies.

Key Responsibilities

Strategic Marketing Leadership

• Lead the development and execution of the mall's overall marketing strategy to drive footfall, revenue growth, tenant support, and brand positioning.
• Develop and implement annual marketing plans aligned with business objectives and market trends.
• Monitor industry developments, consumer insights, and competitive activities to identify opportunities and enhance marketing effectiveness.
• Conduct market research and customer behavior analysis to support data‑driven decision‑making.

Department Leadership & Team Management

• Oversee the Marketing Department, including Advertising & Promotions, Marketing Communications & Public Relati...