**Role Summary**

The Manager, Customer Marketing - Retail defines and leads activation strategy across modern trade, key national retail chains, and wholesale environments serving at-home consumption occasions across GCM.

This role owns retail channel growth architecture, portfolio expansion strategies, and trade investment effectiveness, directly influencing revenue growth and promotional ROI across China's complex retail landscape.

**Please note:** This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

**What You'll Do for Us**

**Define Retail Growth Architecture**

+ Develop long-range retail activation strategy aligned to portfolio and category priorities

+ Translate brand growth strategy into scalable in-store execution frameworks

+ Lead portfolio bundling, multipack expansion, and cross-category programs to drive household penetration

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